Okay, a bit more than a word…
“Content is king”, they used to say. The idea was if you wrote enough compelling material for your blog or website, then the readers, and search engines, couldn’t help but find you and rank you well. Sounds like a great idea, right? Then why do so many people write such bad content?
I don’t know either.
What I do know is that everyone and their brother have an idea about how to write good, compelling content…
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